Instagram

Prints

Print your moments

 

Project Overview

THE CHALLENGE

Instagram wants to diversify its revenue stream and increase user engagement by allowing users to customize and purchase physical versions of their photos.

THE SOLUTION

We are offering a quick, simple and convenient way to customize and print their photos.

TEAM & MY ROLE

I and 2 designers worked on user research, strategy, wireframes and user testing together. My role is to make sure the UI design matches with Instagram, interaction design and final prototype.

TOOLS

Pen & paper, Sketch, InVision and Flinto

1/5
 

DISCOVERY

COMPETITIVE ANALYSIS & RESEARCH

Before diving into the features and the overall UX for Instagram Prints, I conducted a few competitor analysis to gain the good part and avoid the cons from the apps that are already in the market.

INKIFI

Pros:

  • Good quality, great color of the photos

  • Options of frames for single prints

  • Visual examples

  • Clean and aesthetic style
     

Cons:

  • Many kinds of product that can confuse users

  • Complex steps

  • Force to decide the number of prints

  • Limit editing options

FREE PRINTS

Pros:

  • Free for one kind of size

  • Simple and fewer step
     

Cons:

  • No editing option

  • Different prices on each options

  • Review photos one at a time

USER RESEARCH & PERSONAS

I created a survey with several questions regarding to how users use Instagram, how and why they would print photos. And mostly importantly, will printing someone else's photos lead to undesirable experience to the users.

 

Based on user interviews, we came up with two personas, Lisa and David. Designing for Lisa and David helped in user journey and features development.

Purposes of printing photos

86%

Gifts

51%

Decorations

18%

Portfolios

Printing other's photos

Ok to print my photos

Not ok to print my photos

66%

34%

User cases

Lisa (traveler, gift giver)

  • Posts her travel life on Instagram

  • Buys photos as gifts for family and friends

  • Needs to add text/message

  • Prefers quick service

David (photographer)

  • Uses Instagram to showcase his work and take business inquiries

  • Buys high quality photos

  • Needs frames

USER FLOW

Selecting Stage

Editing Stage

Checkout Stage

 

IDEATION

& DESIGN

RAPID SKETCHING & DESIGN STUDIO

By sketching out our own ideas, pitching to the team and receiving feedback, I was be able to identify confusions and generate the best part of each idea into one quickly.

Combination of our ideas↓

1/3

USABILITY TESTING ON SKETCHES

Before digitalizing our ideas, we tested on 5 people with our paper prototype mainly to gain the data of the most popular customization options and whether the information architecture works. 

FEATURE PRIORITIZATION

Based on the data from user interviews and testing, I narrowed our focus to individual photo prints, and prioritize frames and caption in text or/and doodle for customizations.

take too long

0 user chooses this option

0 user wants sticker

 

WIREFRAMES

 

TESTING

& ITERATION

Making all the visual pages/UI design into InVision, I conducted second user testing with 6 people to see if how User flow and Information Architecture works. 

Below shows one of problems, button placement, and how I change the design.

BEFORE

Users usually look for "Next" button on the top right.

Users were confused about the buttons "Delete," "Edit," "Next" we put in this page.

AFTER

Changes: Moved the “Next” button to the top right where users expected it to be. 

Changes: Eliminated “Delete” and “Next” from this page. 

Only allowing users to go straight to checkout. If they select photos, the button "Checkout" will change to "Next."

 

FINAL DESIGN

After two-week of hard work, I and my team designed this Instagram Prints feature that meets the goal of having secondary revenue and increasing user engagement as well as improves user experience by providing customization and quick service.

Print photos from your feed or others' by reposting.

Customizations: Text, doodle and frames.

One page checkout flow.

Customization

Checkout

I'm always looking to work on interesting and innovative projects. Let's get in touch!

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©2018-2020 Designed by Felicia Chan